Frequently Asked Questions
Straight answers about paid advertising, SEO & AEO, and website design for home services.
What does Stag Marketing do?+
Stag Marketing is a marketing agency for home service businesses. We offer paid advertising, website design, and SEO & AEO — all built to get you found and book more jobs.
Who does Stag Marketing work with?+
Our advertising and SEO are built specifically for home service businesses — roofing, HVAC, plumbing, restoration, crawl space, and the trades — across the U.S. Niching down on one industry means we know your market, your customers, and what books jobs. For website design, we work with businesses of all kinds, which you can see in our portfolio.
How do I get started?+
Tell us about your business through our contact form. We'll review your goals, map the fastest path to booked appointments, and send a clear, no-obligation quote.
How much does a website cost?+
Most small-business websites land in the low-to-mid four figures, depending on page count and features. We scope every project to your goals so you're paying for a site that drives results — not pages that just sit there. You'll get a flat quote before anything starts.
How much should I spend on ads per month?+
Most home-service businesses start between $1,500 and $5,000/month in ad spend, separate from management. The right number depends on your service area, average job value, and how fast you want to grow — we'll recommend a budget that can realistically produce booked jobs.
What's the difference between SEO and AEO?+
SEO (search engine optimization) gets you ranking in Google's Map Pack and organic results. AEO (answer engine optimization) gets your business named when someone asks an AI assistant like ChatGPT, Perplexity, or Google's AI Overview who to hire. They overlap — strong, well-structured content helps both — but AEO specifically targets the AI answers more homeowners rely on every month.
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